Have you ever considered: A return can be an opportunity to retain a customer?
One of the benefits e-commerce has brought to customers is the ability to return products to sellers. This is a process that requires the intervention of many players. It has a significant impact on the resources of the e-commerce sector and is a major challenge for those who deal with the sector on a daily basis.
However, if the reverse logistics process is fast and efficient, it can be an asset to a company’s profitability. Do you want to know why? Read today’s publication.
Either because the product has a defect or because the customer does not like it, every time it is returned to the manufacturing company or to the retailer, they can sell the product to another customer. When returned to the manufacturer’s or retailer’s facilities, the product must be checked for compliance, disassembled or repaired (if necessary), packaged and returned to stock for resale.
Therefore, this process includes the following steps: replenishing stocks; recovering assets; inventory management; recycling and/or disposal programmes for obsolete products (where applicable).
The more international the process, the greater the number of steps, the more bureaucracy and usually the more expensive it is.
But at the end of the day, what are the benefits of optimising reverse logistics?
- Fewer shopping carts abandoned at checkout;
- Reduced investment in resources;
- Reduced workload for customer service and warehouse operators;
- Improved customer satisfaction, which in the long term can lead to increased repeat purchases as customers feel more confident in placing orders with companies that are more efficient in meeting deadlines and dealing with bureaucracy.
Turn a return into an opportunity to build customer loyalty! Rely on Olicargo to simplify and optimise your reverse logistics processes.
Sources:
Delage. (s.d). Tudo o que você precisa saber para dominar a logística reversa do seu varejo. Consultado a 04 de janeiro de 2024, em: https://delage.com.br/blog/domine-a-logistoica-reversa-do-seu-varejo/
Mecalux. (2018). O que é a logística reversa?. Consultado a 04 de janeiro de 2024, em: https://www.mecalux.pt/artigos-de-logistica/logistica-reversa
Simões, R. (2016). Estudo das práticas de logística inversa na indústria em Portugal. Lisboa: Instituto Superior Técnico de Lisboa