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Logistics is full of myths throughout the process. Some of them become unquestioned and untouchable ‘absolute truths’, but they end up being detrimental to the business and endangering results.

Do you believe everything you hear when it comes to logistics and warehouses? It is time to separate the facts from the fiction. In today’s publication we debunk the 4 most common myths in the logistics sector.

1.“Mas… não preciso de tecnologia.”

MYTH.

Advances in technology have brought many changes and advances to the sector. These include the development of GPS networks with geolocation, TMS (Transportation Management System) and WMS (Warehouse Management System).

These technologies have led to more efficient deliveries and deadlines, greater safety and customer satisfaction by automating processes and optimising productivity and competitiveness.

2. “But… detailed planning is not necessary”.

MYTH.

Planning helps to develop new methods and strategies for reducing costs, identifying opportunities and improving the effectiveness of results. It also helps to prevent external factors from interfering with the logistics processes (inventory management, warehousing, handling and transport).

3. “But … logistics has no influence on our customers’ loyalty.”

MYTH.

Logistics should be a great ally when it comes to dealing with customers. Today, logistics has a direct impact on the customer’s perception of the brand and the company’s performance, as the customer will always choose the company that has streamlined the purchase, delivery, exchange and return process. A unique shopping experience can be the key to customer acquisition and loyalty.

4. “But… quality and logistics automation are expensive.

MYTH.

Paying more does not always mean that you are buying a better service. When it comes to logistics, wasting resources and wasting time may lead to loss of clients – a far higher cost than investing in automated logistics that provides genuine technological expertise and process optimisation. In the long term, intelligent and advanced technologies will reduce costs by enabling budgets to be controlled more efficiently and by achieving higher levels of accuracy.

Sources:

Cargo Online. (2024). Desmistificando os 5 principais mitos da logística. Retrieved 14 March 2024 at: https://www.cargoonline.app/mitos-da-logistica/

Cargo X. (2021). 5 mitos sobre logística que você precisa conhecer. Retrieved 14 March 2024 at: https://www.cargoonline.app/mitos-da-logistica/

Comprovei. (n.d.). Logística: veja 5 mitos que você precisa conhecer. Retrieved 14 March 2024 at: https://comprovei.com/logistica/logistica-veja-5-mitos-que-voce-precisa-conhecer/

Move Ideias. (n.d.). Esclarecendo 4 mitos da Logística. Retrieved 14 March 2024 at: https://moveideias.com.br/esclarecendo-4-mitos-da-logistica/