International expansion has been a fundamental pillar of growth for the Wood and Furniture industry. Between 2010 and 2022, exports doubled, reaching 3 billion euros. In 2023, wood and furniture exports reached €3.157 billion. For the next five years, the Portuguese Wood and Furniture Industry Association (AIMMP) has set a target of €4 billion.
In terms of the sector’s export growth, the Home Decor category is particularly prominent. Agents, Architects, Interior Designers and the construction industry itself – particularly in the areas of Joinery, Doors and Flooring – are among the main international clients.
Key Markets
Spain, France, United Kingdom and Germany are four of the most important destination markets for Wood and Furniture exports in Europe. These are followed by larger and more economically powerful markets such as the United States, the Middle East, Japan, Australia and New Zealand.
Investments in these global markets are already yielding results, such as in the case of the United Arab Emirates, where exports of Wood and Furniture have increased from 13 million euros to 26 million euros since 2020.
Internationalizing to these international markets shows the progress and expansion of a sector that has become a key component of national exports.
Sector Challenges
War in Ukraine and Middle East, Red Sea cargo restrictions following attacks and political instability in relevant markets have been some of industry’s main challenges this year. Nevertheless, according to APIMA, companies in the sector are maintaining a positive and resilient attitude to these potential obstacles. Internationalisation, investment in technology, sustainability, innovation, design and high added value of products have been key differentiators of Portuguese brands, helping them reach new heights.
Olicargo: A Key Partner In Exports
At Olicargo, we simplify the process of exporting your products. Olicargo has the maturity and experience to help you successfully enter any market, whether it is highly developed, geographically vast or culturally complex. Rely on US to export your new products to new segments and new niche markets.
Your Furniture deserves to be in the best showcases in global markets. Find out more about our transport solutions tailored to the Wood and Furniture sector:
Ideal for urgent or small volumes, Air Freight is the best option for projects requiring quick delivery of wood or furniture.
For the transport of large volumes of timber or furniture for long-term projects, Ocean Freight offers the best balance of cost, benefit and safety.
It offers great flexibility when collecting and delivering cargo between countries, making it ideal for transporting timber and furniture that requires careful handling.
Sources:
Construir. (2024). A ambição das indústrias da Madeira e Mobiliário. Retrieved 15 July 2024 at: https://www.construir.pt/2024/01/04/a-ambicao-das-industrias-da-madeira-e-mobiliario
Portugal Global. (2024). Mobiliário aponta baterias à Oceânia. Retrieved 15 July 2024 at: https://www.portugalglobal.pt/pt/noticias/mobiliario-aponta-baterias-a-oceania
